Intercollegiate Athletic Communications Certificate (Undergraduate)

1. Explain the nature of sport public relations and its benefits to intercollegiate athletics.

2. Be able to handle media requests and counsel athletes and coaches to be effective communicators.

3. Know fundamental administrative concepts related to athletic strategic communications.

4. Use new media communication channels to present information in a sport context.

5. Develop and communicate sport information for a digital audience in an effective manner.